In this digitalized and connected era, ecommerce success is vital to the overall health and wellbeing of a brand. Ecommerce is now the crucial component within the digital arsenal of brands, and with great ecommerce operation – brands can utilize targeted data to acquire and convert more consumers into tangible market share.
Daniel, who leads ecommerce for Guerlain under LVMH in China – will share his insights on how to leverage ecommerce for greater brand health and profitability.
Why is O2O a Thing of the Past
On Dec 6, 2017, Starbucks’ much anticipated “Shanghai Reserve Roastery” opened its doors on Nanjing West Road. This largest Starbucks café in the world has a total floor s...
Mondelez International: Making Consumers Happy to Pay
In this current age, consumers are offered a great abundance of consumer goods and convenience with regards to shopping –with a vast array of choices available. Consumers nowa...
Bloomberg Uses Programmatic Creative To Boost Ad Relevance
When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic...
