Mr. Binu Jacob was appointed Regional Business Head & SVP – Infant Nutrition in the Greater China Region in 1st July 2016. Binu was also appointed as a member of the GCR EXCOM, reflecting the importance of Nestlé Infant Nutrition Business for the organization.

Binu joined Nestlé India in 1997 as a Management Trainee and has over 20 years’ experience, across 3 continents with the company. After having worked in the areas of Sales, Consumer Insights and Brand Management, Binu moved to the Global HQ, Switzerland in 2005 as Global Marketing Manager for Baby Food and subsequently also handled RTF Infant Formula.

In 2008, when Nestle acquired Gerber, he moved to the US to lead key global innovation projects. In 2010, Binu moved back to India as the Marketing Head for Nestle Nutrition in South Asia. He was promoted to Regional Business Head, South Asia Region (SAR) in January 2012. During his time as RBH, the Infant Nutrition Business in SAR delivered strong business results, through innovation in communication and tailored scientific engagement programs for HCP’s which have been recognized within Nestle as globally best in class. Under his leadership, the team navigated through challenging times in mid-2015 and put the business solidly back on the path of growth.

Binu was also the founding President of the Industry association- Infant and Young Child Nutrition Council of India (IYNCI) from 2014-2016. He has an MBA from one of the leading B-Schools in India- XLRI, Jamshedpur and completed the PED Program from IMD, Switzerland.

Phyllis Cheung is chief executive officer of McDonald’s China, she oversees the company’s 2,500 restaurants’ business and market expansion strategies. In 2017, she was profiled by Forbes magazine among the top business women in China, and she is elected council member of the Soong Ching Ling Foundation.

Between 2012 and mid of 2014, Phyllis was managing director of McDonald’s Singapore and regional manager of McDonald’s Malaysia. The Singapore organization also won the first ever Advertiser of the Year Award and Best of the Best Employer Award.

Before Phyllis took on the managing director role, she was the China market’s chief marketing officer where she led the 2008 Olympics campaign and grew market share to take number 1 position in tier one and two cities.

Prior to joining McDonald’s, Phyllis was strategic planner at Leo Burnett. She had a long history of fast moving consumer goods experience in Asian markets such as Hong Kong, India and mainland China. She spent several years working for some of the largest advertising shops, including Saatchi & Saatchi, J. Walter Thompson.

Phyllis holds an executive MBA degree from the Chinese University of Hong Kong and she currently resides in Shanghai.

David Roman is the Chief Marketing Officer at Lenovo responsible for driving all marketing activities for the global PC + technology corporation. In 2015 and 2016, Lenovo was named to Interbrand’s 100 Best Global Brands list – a culmination of the company’s brand, PR, and social efforts led by David.

Prior to joining Lenovo, David was vice president of worldwide marketing communications for HP’s Personal Systems Group (PSG), responsible for driving advertising, media relations and marketing services. He was responsible for HP’s award winning “The Computer is Personal Again” campaign.

Before HP, David was vice president of Corporate and International Marketing at NVIDIA. He also held a number of different marketing leadership roles at Apple Computer in Europe, Asia Pacific and the USA. His last Apple role was vice president of worldwide advertising and brand marketing.

David graduated in Architecture and Industrial design from the Queensland University of Technology (Australia) after starting his architectural studies at the Polytechnic of Torino (Italy). He also pursued executive MBA studies at INSEAD in Paris.

Alyson N. Griffin is vice president of business-to-business (B2B) marketing strategy in the Global Marketing and Communications organization at Intel Corporation. She is responsible for global B2B marketing strategy, a role that includes support for Intel’s Data Center Group, Non-Volatile Memory Solutions Group and Programmable Solutions Group. Griffin also manages integrated marketing campaigns tailored to Intel business customers in various market segments, with a focus on cloud and analytics as well as key vertical industries, including retail, healthcare, manufacturing and communication service providers.

A veteran of marketing and communications in the technology sector, Griffin joined Intel in 2016 after more than 15 years at Hewlett-Packard Company, culminating in her role as vice president of Americas Marketing. She spearheaded numerous B2B and consumer marketing initiatives during her HP tenure, accruing extensive global and regional experience in the cloud, data center and networking environments. Griffin’s achievements include serving on the management team that pioneered the company’s “Going Epic” campaign for HP’s Personal Systems organization. Forbes acknowledged the successful effort as one of the top social media campaigns of 2015. Earlier in her HP career, Griffin spent a year in Geneva, Switzerland, where she restructured the marketing team to align with worldwide business strategy to fuel sales in the 80-plus countries in the Europe, Middle East and Africa region.

Before joining HP in 2000, Griffin spent five years at public relations agencies Porter Novelli and Wilson McHenry Company, where she managed teams and accounts focused on the internet and technology sectors.

Griffin holds a bachelor’s degree in speech communications from San Jose State University.

Altug Guven is in charge of Nestle’s Coffee Business in Greater China Region. While managing the business in totality, he focusses his time mostly on strategy, new business development, brand building and people development. He is passionate about creating strong teams, unlocking the key consumer insights and turning them into strong business ideas and building strong brands.

Altug is an experienced international business leader. Apart from his experience in Europe, he worked in Asia over 17 years in countries such as Thailand, Korea and China mainly in marketing and general management roles. He has been in Greater China Region over 7 years. Prior to his current regional role , he was the General Manager of Nestle in Taiwan during 2010-2013.

Altug is excited about the fast developing environment of China. He is passionate about testing new ideas and
learning from consumers and other practices about the best engagement and brand building strategies.

Martin Suter is the Head of eCommerce for Anheuser Busch InBev (APAC North), based in Shanghai. As a serial technology start-up guy, working for the world’s largest beverage company in this role is not intuitive at first glance. More used to raising venture capital, building high-growth businesses and sitting on the sell-side during M&A discussions, Martin has “start-up DNA”, but AB InBev offered the best of all worlds – the chance to work in a newly created group, ABI’s ZX Ventures organization, with the mandate to launch and build an eCommerce business in China with a single strategic investor. Treating the business as a high-growth start-up is a key part of the ZXV culture, with innovation, velocity and agility as key pillars. Having started his career in Beijing in 1989, Martin has come full circle in this, his second tour of China. In between China stints, Martin has had front row seats at several technology inflection points, spending the mid-90’s in Silicon Valley involved in the early Internet, SaaS and Cloud (before they were branded as such), the late-90’s in Redmond, deeply embedded in Microsoft as it transitioned from a work group to enterprise player, laid the groundwork for “du”, a telecommunications company in Dubai, spent 10 years at the forefront of mobile broadband, rode the front edge of the enterprise social media wave and is now launching an eCommerce business in China, helping to bring people together for a better world.

Emily Chang is the cmo for Starbucks, China, where she is responsible for amplifying the impact of the Starbucks Experience. Over the last 18 years, Emily has demonstrated a track record for cross-cultural team leadership, change management, and innovative brand building. Most notably, she is known for her personal and authentic brand of people leadership. Prior to Starbucks, Emily worked in executive roles at IHG and Apple. She has spent half her career in the US and half in China, after receiving a B.A. in Biology with a minor in Biochemical Engineering from the University of Rochester. She then earned an MBA in Competitive Strategy and Finance at the Simon School of Business. In her free time, Emily blogs: previously on Weibo, and now on LinkedIn. She loves to read as much as she loves to write, and challenges herself to learn a new “big thing” every year (last year was playing the cahon drum, this year is pulling the perfect espresso). Most of all, Emily loves spending time with family: her husband of 17 years, her 8yr daughter Laini, Holly Berry their rescued mutt, and Scarlett Jellybean the rescued Pygmy Hedgehog.

Peggy is responsible for the go to market strategy for Asia Pacific which includes Brand Management, Marketing, Sales + Distribution, Revenue Management, Digital and Communications.  Her scope covers 20 countries, 21 brands and nearly 600 hotels in the Asia Pacific region.  She is focused on building the Asia Pacific customer base, localization of the loyalty program, managing a 2000+ person salesforce, digital and distribution strategies and driving hotel performance.

Prior to this role, Peggy served as Vice President, Global Operations at Marriott’s global headquarters where she leads the “Future of Meetings” global innovation initiative designed to bring next generation meeting experiences to event planners and customers.  Peggy has over 13 years of experience in the hotel industry and held prior roles at Marriott in Brand Marketing and Brand Management.  Prior to Marriott, Peggy held roles at GE Capital, Amazon.com and Homestead.com in Silicon Valley.

Peggy received her master’s degree from Harvard Business School and bachelor’s degree in Organizational Behavior from the University of Michigan.  She lives in Hong Kong with her husband and kids.

Zhiyu Chen assumed his duty as Walmart China Vice President, Sam’s Club E-Commerce since July 2017, and later Walmart China Vice President, Sam’s Club E-Commerce, Marketing and Membership, overseeing and developing Sam’s Club E-Commerce program in China. Including Sam’s APP, Sam’s JD Flagship Store, Sam’s WeChat etc.

Prior to his current role, Zhiyu held several positions at Alibaba Group including Chief Commercial and Product Officer of Aliexpress, Head of Alipay International Financial Products etc. Prior to Alibaba Group, Zhiyu was VP, Transactional FX at Barclays Bank.

Zhiyu has a degree in Engineering from Zhejiang University and a post graduate degree in Biomedical Engineering from Oxford University, UK.

leads the Global Commercial Analytics for Kellogg Company. Oversees the design and technical road map for the Commercial Analytics (Marketing and Sales). Provides as needed the Science leadership and support for Analytics across Kellogg Company.

He is an active member of the marketing and statistical community representing the company’s best interests in associations like the ARF, AMA, and MASB.

Dr. Alcaraz studied economics at the Universidad Autónoma de Nuevo Leon in his native Mexico and in conjunction with ASU- W. P. Carey School of Business earned his B.S. in 1995. He then pursued his graduate education at the University of Cincinnati where he obtained an M.S., in 1998 and a Ph.D., in 2000 with specialties in Econometrics, Industrial Organization, and International Trade. He has worked as a consultant and on the client side (in the USA and Mexico) for over twenty years across multiple industries ranging from Academics, Government, Financial, Banking, Pharmaceuticals, Retail, and CPG. Specifically, he has worked on providing strategic and tactical solutions to marketing problems such as Big Data, CRM, MMM, ROI performance and understanding consumer’s choice and brand equity. Put Digital measurement on the map for The Hershey Company and one of his most recent successful achievements has been the development of an actionable analytical construct that enables the ROI measurement of Digital, Traditional Media, Pricing & Promotions.

Specialties: Big Data, Supply, Machine learning, HR, MMM (consumer, shopper insights, category management, sales, syndicated data), Forecasting, Pricing, Strategy, Digital and Brand PR ROI.

Dominic Koh is the acting Head of Consumer Marketing for the Asia Pacific Region at Mastercard.

Dominic joined Mastercard in 2010 and is responsible for transforming Mastercard’s social and digital marketing capabilities across the region. In the last 36 months, Dominic has led the team to setup the Mastercard Digital Engine globally and ran multiple award winning campaigns in Asia Pacific that delivered on average 200% better than industry CTRs.

Prior to joining Mastercard, Dominic was responsible for the global email marketing strategy across 22 International Markets for American Express. Before moving over to the Client side, Dominic spent 9 years in various roles in branding and digital marketing agencies.

Dominic is a business driven marketer with more than 20 years of experience in creating and implementing effective marketing initiatives for global brands in Asia. He has led award winning teams to win 14 Marketing Effectiveness Awards for Mastercard’s Digital Engine, 2 best of Show awards for Hewlett Packard at the DM Asia Awards and one of the world’s top 50 most awarded campaigns for Hewlett Packard.

Forest Huang graduated from the Department of Automation of  Tsinghua University  with master‘s degree in 1998. Lily&Beauty was founded in 2007. The mission of Lily&Beauty is to bring beauty and happiness to more Chinese. Lily&Beauty focus on the online cosmetic retail service of brand authorization mode, operating TMall flagship stores for over 50 brands like Lancôme、Avene、Sulwhasoo、Whoo、Schwarzkopf, among which TMall flagship stores of many brands have become their world’s largest counters.

Richard has been working within the online field since mid-1990’s, starting his career as a developer, working for major Swedish and global digital agencies. He has been running two successful companies, developing an own content management product. Before moving to Shanghai in 2012, he was leading the online team of Sweden’s biggest prepaid mobile operator. He currently works for EF Education First, an international education company focusing on language, academics, educational travel, and cultural experience. With a mission to open the world through education, EF was founded in 1965 and currently employs 46,500 staff in 116 countries.

At EF, Richard leads the marketing team within EF Learning Labs, a global R&D division of EF, and is responsible for coordination and optimization of the EF English Center China marketing/sales funnel. In the global role, Richard’s team is developing digital channels for lead generation that can scale throughout the whole EF group.

He holds a BA of Marketing from University of Växjö, including studies in Austria and Spain.

After being journalist/editor/team leader in Global Times for many years, Hu became the copywriter director of a famous agency company in Shanghai. In 2015, she entered Spring Airlines to take the positions of social media operation director, brand director and deputy GM of New Media Center with great content creation, marketing and branding experiences in both traditional and new media.

Xu Xiaofeng is now working for Handu Group, who is responsible for marketing, including brand management, e-commerce sales, customer relationship management, and social media marketing, and creating brand development strategy as well. He has more than 10 years’ experience in the retail business, managing e-commerce operations and brand marketing teams with more than 300 employees. He has made a positive contribution to the development of Handu Group.

Handu Electric Group, founded in 2006, is one of the China’s largest Internet brand eco-operating groups. It has nearly 100 clothing brand clusters through the internal incubation, joint venture and the third partner etc., including Korean style, western style and oriental style, covering women’s, men’s, children’s clothing, outdoor clothing and other clothing categories. The Group’s flagship brand HSTYLE is the NO.1 women’s brand on the Internet, which has more than 20 million fans, has won the sales champion on Tmall for five years in a row, and is especially popular with the young consumers.

Jacky has been working in MDLZ China for more than 10 years, where he managed a long list of beloved consumer brands, including Oreo, Stride, Chips Ahoy!, TUC, Halls and many more. In his marketing career, connecting the brands with consumer is always his passion and what motivates him the most.

Jacky has strong “consumer first” mindset, everything he did always starts from consumer, he says “what is good for consumer ultimately is what good for the brand”. Many marketing awards he won in past years prove this “consumer first” mindset clearly. Now Jacky is leading the entire biscuits category for MDLZ china, he is working towards the goal of better connecting all the MDLZ brands (including Oreo, LU, Chips Ahoy!, belVita, TUC etc.) with Chinese consumers.

Daniel Zhang joined Guerlain China in March 2015. He is currently Communication & e-Commence Director and leads both marketing communication and e-commence departments. In his role as head of communication, Daniel is responsible for brand strategic initiatives and leads PR, media and digital. Besides communication role, Daniel also lead whole Guerlain e-commence business.

1 Take the full responsibilities of CRM duties and membership covering customer Loyalty Program in Ctrip Group

2 From 2011 to 2017, covered the functions from SEO,SEM and Affiliate Marketing to Mobile Marketing for Channel performance optimization.

Tracking and Measurement system for channel performance optimization is built with ROI driven purpose.

3 Marketing relevant product management and BI.

Automatic optimization solutions for Campaigns and customer Loyalty Program.

Channel performance analysis and the contribution model.

Measurement of Branding Campaign and ROI analysis.

Before Entering Ctrip Group, worked as a Process Manager in SIMENES Medical for CT R&D from 2007 to 2011.

R&D Effectiveness and Efficiency optimization is the main target.

Education

Duke University MBA candidate The Fuqua School of Business

Computer Science in Shanghai University

Chinese name: 詹钧文

Work Experience for Fortune 500 Companies: Nestle, Tyson, ABN AMRO Bank

25 years of work experience, expertise in branding, media, advertising, PR, event, consumer insight, new digital, eCommerce, trade marketing, and R&D. 10 years of senior management experience.

7 months to build Tyson brand awareness from 22% to 74%. Brand penetration from 10% to 27%. Turned around Tyson China business from negative margin to +15%.

Managed RMB 10 billion business in China. Extensive experience in APEC region (China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Australia, & New Zealand).

Balanced between creative & analytic minds and realize big ideas to strong business results, as Tyson global president Sally Grimes said, Brian is the most creative marketer I know across globe”.

Education & Work Experience

Education: MBA, University of North Carolina at Chapel Hill, USA

Work Experience：

Brand GM, Tyson Foods, China

Head of Brands, Nestle China, Confectionary BU

MarCom manager, Nestle Taiwan

Product manager, Cerebos 白蘭氏雞精, Singapore

Product manager, ABN AMRO Bank, Taiwan

Daniel joined TripAdvisor in 2016 and is Chief of Staff of TripAdvisor’s China business.

Prior to joining TripAdvisor, Daniel was a management consultant and project leader with Bain & Company, where he helped leading global and local consumer goods and technology companies to tackle challenges from corporate development, business strategy to sales and operation management. He also had rich experience in consumer goods sector, where he worked as a brand marketing professional in Unilever and Pepsi’s Asia businesses. He also worked at Xiaohongshu, a leading cross-border ecommerce start-up company, where he served as head of user growth.

In his personal time, Daniel loves to travel and enjoys music. He has spent time discovering more than 20 countries, including Brazil, Cuba and Iceland. He has also given some of his time advising independent music producers on how to better market their work in the United States.

Daniel holds a BA in Micro Electronics from Fudan University and an MBA from Wharton Business School, University of Pennsylvania. He is proficient in Mandarin and English.

Sophia Xu is currently the vice president of marketing at VIPKID, a leading online English education platform for children. She is in charge of the company’s marketing operations including brand awareness building, digital marketing and business development, etc.

Sophia completed her MBA from Cheung Kong Graduate School of Business. She has been working in the area of brand building and marketing for almost 20 years, during which she served in companies like Coca-Cola, Nestle, Unilever and so on. She successfully managed international brands including Coca-Cola, Sprite, Nestle, Snickers, etc. Before joining VIPKID, Sophia served as the marketing director at Mars and was a member of Snickers’ strategy committee for global branding.

After joining VIPKID in 2016, Sophia set up the brand development strategy and marketing plan contributing to the rapid growth of the company. With more than 200 thousand users and 20 thousand North American teachers, VIPKID has become the unicorn in the industry and the world largest online English learning platform. Sophia has deep insight into consumer behavior, brand building and digital marketing. With many successful cases, she has also gained rich practical experience in this area.

Sascha Pallenberg, formerly one of the most famous German bloggers and online entrepreneurs, is the Head of Digital Content, Internal Communications, at Daimler since early 2017. His blog netbooknews.de was named one of the best IT blogs in 2010 and was followed by MobileGeeks which discusses the current developments in the mobile computing market. He himself is an interesting example for the debate around big data and security: an RFID chip implanted in his hand serves him both as a key to his house in Taipei, and as the digital business card which is always with him.”

Richard joined The Coca-Cola Company in January 2013 where he is responsible for the content output of the Coca-Cola brand portfolio.

Previously Richard worked at advertising agency TBWA\ in a variety of roles in London and Shanghai. Over 14 years he worked on acclaimed campaigns from Absolut Vodka to Waterstone’s book shops, not forgetting adidas, Dove, GE, Håagen-Dazs, McDonald’s, Martell, Pedigree & Virgin, winning Grand Prix’s for Effectiveness in both Europe and China.

Yet his proudest achievement remains his 3 young children, with his wife Penny.

Eva Huang joined HSBC China in November 2014 as Head of Marketing, Retail Banking and Wealth Management (RBWM). She is responsible for leading HSBC China RBWM Marketing team to build a world-class marketing function, developing and executing an insight based marketing strategy that drives HSBC success among retail banking and wealth management sectors and strengthen HSBC leadership position among foreign banks. As HSBC brand guards, Eva’s team is also responsible for Global branding and sponsorship campaigns activation in China, and build HSBC brand awareness and resonation locally.

Eva is an experienced internaitonal marketing and business leader with 20+ years track record in various markets like China, UK and North America. She brings a wealth of expertise cross key marketing and corporate business management areas including brand creation / rejuvenation, product portfolio management, retail marketing, digital marketing, as well as corporate strategy development, operation system establishment.

Prior to HSBC, Eva worked in Procter & Gamble for 12 years. She was also Marketing Director in Coca-cola, CMO of Allianz and China Chief Representitive of Toruism Australia. Eva is a proud mum of the 13 years old Brightly and 10 years old Skye.

Liping Zhu joined SAIC MAXUS in 2011 since it’s founded. She has more than 10 years rich experiences in automobile industry and more than 15 years experiences in brand building, PR, marketing and digital marketing. She is deeply involved in building up the MAXUS brand with distinguished brand image and presence.

Prior to SAIC MAXUS, Liping worked in Shanghai General Motors, Diversey, the B2B division of Johnson group and Burson Masteller, the world top PR agency.

She holds a Bachelor of Advertising from Fudan University, and a master degree in Marketing in Katholieke University Leuven, Belgium.

Ming Yeh is a seasoned automotive marketing expert who pride himself in creativity, innovation, and the ability to persuade all stakeholders to execute the campaign he and his team developed.

He started his career at Ford in Taiwan after graduated from the University of Texas at Austin where he received his MBA degree.  With his result-driven attitude and out-of-the-box thinking, Ming’s journey extended from Taiwan to US to China in 18 different positions, including representing global MSS middle manager in a global leader development program called the “Executive Partnering” in US H/Q back in 1998.  With desire to continuously exploring his competencies and horizon, Ming joined the China operation since 2003 and has worked in both JVs and AP regional H/Q located in CQ, NC, and SH.

Ming is a key member to develop and implement Ford’s 1515 strategy for China by taking on positions in AP and CAF to see thru from product inception to marketing launch of new hot-selling nameplates like Mondeo, Kuga, Edge, and Escort.  He also played a critical role in key sponsorships CAF underwent like The Chinese Idol, The Impossible Challenge, and National & professional league football in China.

Ming is passionate about his life and is active in sharing insights and learning with team.  He is married to Catherine and has 2 lovely and healthy daughters, Charlotte and Claudia.

A seasoned veteran in management of internet and online advertising, currently serves as the CEO of Yoyi digital, the leading provider in the multi-screen programmatic buying platform in China. Before Yoyi, Roy was the Head of Google AdSense in the Asia Pacific region, building the high performing teams, turning Google Adsense to the No.1 Ad Network in the region, and growing the revenue to US$ 1 billion in less than six years. Before Google, he served in 3Com and Sun Microsystems China.

Christina joined Alibaba group in 2016 and is leading a newly formed team with a diverse expertise in brand building including marketing operation, research, CRM, and media services, to innovate and renovate Alibaba’s way of enabling effective and efficient brand building, powered by data intelligence, transforming Alibaba from the biggest ecommerce platform to a strategic brand and business building platform partner of brands around the world. Over the past 20 years, Christina has held marketing roles with increasing leadership responsibility in a number of Fortune 500 consumer goods companies such as Kraft Foods, Unilever and Johnson & Johnson, and prior to joining Alibaba she was the Marketing VP of Johnson & Johnson Consumer in China. Christina is a passionate believer of consumer oriented, data fuelled and insight driven brand building, as she is committed to helping businesses renovating brand building with Alibaba. Christina was an honoree of Ad Age’s ‘Women to Watch 2015’, and was also named ‘100 Influential Marketing Leaders’ by ‘The Internationalist’.

Jason Li leads a team of Creative Strategists on the Creative Shop tasked with inspiring global clients with a vision for their brand on Facebook and Instagram. Collectively, they develop creative ideas that transform clients’ business and push the boundaries of mobile creativity. Currently based in NYC, Jason’s team focuses on Consumer Packaged Goods, Health Care, Beauty and Luxury clients across North America. Previously, Jason worked in Facebook’s Hong Kong and Toronto office, responsible for pioneering a new creative function during Facebook’s startup days.

Prior to Facebook, Jason held a series of marketing and innovation positions at Procter & Gamble over an 8-year tenure, most recently led the launch of ‘Thank you, Mom’ campaign behind the Olympic Games. Jason received an Honours Bachelor of Science in Human-Computer Interaction from University of Toronto.

Prior to joining NetEase, he has served as project manager at TBWA, Marketing Planning Director at Phoenix network, etc. Currently in NetEase Media, Leo has taken charge of the overall upgrade of NetEase’s marketing system, as well as mobile marketing, industry planning, the development and realization of corporate strategies.

Transforming from 4A agency to internet new media, Leo owns a unique ability of creative integration and has a great deal of digital marketing experience in automobile, 3C, FMCG and other industries. Meanwhile, integrating media resources to advance innovation in content and address marketing solutions, he has led the team to create many industry awarded cases.

In 2017, Leo has hold an additional position in General Manager of Strategic Management Department, planning NetEase Media’s strategic development and its practice. With his excellent strategic level and efficient execution, Leo has completed the pioneering development in marketing industry at NetEase, and been the judge of many important advertising awards for several years, including Media Marketing Award, Interactive Creative Award and Advertiser Award of Great Wall Awards, Effie Awards, Top Mobile Awards, China Content Marketing Awards, etc.

Qin Xiaoling, founder and CEO of FancyDigital, takes charge of the strategic planning and operational management of the company. She has strong engineering background with 5-year system building experience in finance industry and over 7-year data mining experience in AdTech area. As the first tech background female CEO, she leads the product and algorithm team who worked at Baidu, Tencent and Alibaba, focuses on behavior analytical modelling and real-time dynamic optimization, to help advertiser uplift brand awareness and improve their operational efficiency.

Lynn King has been Xiaomi MIUI Ad & Sales Vice President since November 2015, responsible for the advertising business of Xiaomi Corporation. Lynn has seventeen years of experience in the Internet and advertising industry. She has worked in Yesky, Allyes and China Inter Active Corp. In 2010, Lynn moved to Ifeng.com to serve as Vice President. Under her management, Ifeng.com advertising business has made extraordinary achievements. Thereafter she was promoted to Chief Marketing Officer of ifeng.com. In addition to advertising sales, Lynn also responsible for ifeng national branch, Automotive Channel, Tourism Channel and other commercial channels and marketing department of ifeng.com. She made a prominent contribution to the integration of the business and contents of ifeng.com. Lynn has her EMBA degree in Cheung Kong Graduate School of Business. She has received numerous awards in the advertising and marketing industry, including “The Pioneer of New Decade China Marketing Communication Award” on China Advertiser Summit, “The Most Enterprising Women in Network Marketing of the Year” on Golden Mouse International Digital Marketing Festival.

Ms. Ning Hu, Ph.D. in Computer Science from Carnegie Mellon University. Previous positions include Director of Technology in Google, Co-founder and CTO in MediaV – Juxiao Advertising.

Currently serving as CTO of 360 Ads.

Doctor of computer science, Fudan University. Data mining senior expert, has been committed to the application of data mining technology. Presided over a number of national and Shanghai research fund project, published dozens of data mining field papers, translation two data mining books, won the Shanghai Science and technology progress award.

Senior Director of CRM and Business Development in GAP Greater China.
• Top expert in CRM, Database Marketing and Data Analysis.  20 years in these areas.
• Much experience in Digital Transformation, Omni-channel, O2O and the application of Big data.  
• Employed by international companies such as Deloitte, GE and Estee Lauder.
• Bachelor from Tsinghua University, and MBA from HEC School of Management Paris

Christine has experience of working internationally for some of the world’s top 500 companies. She has more than 18 years of management experiences in integrated marketing, extensive B2B & B2C management as well as lead numerous successful digital transformation projects. Her recognitions inclusive of the 2016 Asia 50 Women Leaders, Midea 2016 Outstanding Performance Women Employee award for International Division; All Star awards and Long Lasting Contribution awards from Microsoft and Dell respectively. She is also the unique recipient of the Chancellor Challenge Award at University of Western Sydney. Her strong business acumen, team leadership as well as creative business solutions make Christine an innovative and passionate marketer.

Dawson Zhang, an expert in new media and brand development management, owns over 13 years’ relevant experience in brand marketing, e-business and interactive marketing. Dawson is a famous advertiser, who has a good command of cross-border integration. He was named as CCO when working for JWT. During his work, he has created platforms such as MOLAAN, LANNTO and served dozens of world top 500 enterprises. Outstanding campaign helped him win a large number of communication prizes, such as Effie Awards or ROI Festival Awards, etc.

For the past 17 years Sheilen has specialized in strategic brand development and results-orientated digital marke

Over 12 years of experience in FMCG， ever work in P&G China, Asia pacific and West Europe leading transformational and innovation program in Retail execution, Trade Fund simplification and digital sales, digital commerce.
Establish Mars APAC digital business team in 2015-2016, Lead to establish Mars China digital innovation center in 2017 with focus on big data, digital marketing and technology, consumer centric product innovation and new digital channel innovation.

Mia has 20 years experience in full spectrum marketing areas including advertising, brand management, entertainment and experiential marketing, digital marketing and PR across Greater China. Prior to Airbnb, Mia was the Senior Brand Communication Director at adidas, where she was in charge of several iconic labels under adidas including Sport Performance, adidas Originals, and adidas Neo label. Mia also worked in fashion industry in New York city as well as 4A advertising agencies in Taipei before.

Anne is Marketing Director of Johnson & Johnson Vision China, leading a team of digital strategic planning, branding and execution. Prior joining JJV, she started her career as an engineer at Exxon Mobil, and developed her career later in Sales and Marketing. As a French person living in Shanghai, she has lived and studied across all continents and got her MBA from INSEAD, to most recently experience China disruption, aiming to translate Asia insights for western companies.

Stéphane has over 25 years of experience in the cosmetics industry across Europe, Asia and North America in sales, marketing and brand management.
American and French, he is passionate about China where he has lived in the early 80s as a student, and worked since the 90’s onward at different moments of China’s transformation.

Ben has extensive insights and experience in consumer marketing and businesses in Asia and US market. He has led many marketing innovations and large-scale campaigns for renowned multinational brands. He managed global brands including brands from Procter & Gamble (Olay, Pampers), Johnson & Johnson (Neutrogena, Clean and Clear, Johnson’s Baby, Stayfree/Carefree), Beiersdorf (Nivea, Eucerin), Mars/Wrigley (Extra, Doublemint, 5, Skittles), Hong Kong Disneyland Resort and Starbucks China.

Ben is from Hong Kong and received a Master of Science degree in E-Commerce from The University of Hong Kong. He also earned MBA degrees from The Hong Kong University of Science and Technology. He completed his undergraduate at The Hong Kong Polytechnic University (Marketing) and got a professional qualification from The Chartered Institute of Marketing in UK.

Ms. Landy Huang joined Google in 2007, currently heads up the solution specialists Google GrCN&KR as well as APAC Global Expansion Team. She’s been in charge of various businesses units from 2007-2016, including New Business Solutions, Small and Medium Business, Online Sales & Operations and Large Customer Sales. From 2012-2016 Landy has mainly focused on the export side of the business. She developed Google China’s export business from scratch, and grew Google China to the largest country in APAC in terms of export ad revenue.

Prior to Google, Ms. Landy Huang was Regional Sales Manager at Dell China, in charge of East Region, Public Sector.

Mr. Huang graduated from Xiamen University in 2002, holding a Master of Public Administration and a Bachelor Degree in Law.

Alex Cheng graduated from Stanford University and received his master’s degree in computer science. He has over 20 years of managerial and product development experience in Chinese and US high-tech companies. He devoted to internet marketing technology innovation more than a decade, and he also is a senior practitioner of artificial intelligence and big data field. Prior to Baidu, he held senior engineering management roles in Google and Alibaba. Alex Cheng is now the Vice President of Baidu in charge of the development of Baidu advertising platforms. With his leadership since 2010, search-advertising revenue has seen a significant growth by technology innovations in digital marketing and advanced AI in consumer intent prediction and insights.

As CEO of Carat China, Ellen is responsible for driving innovation across the company and our clients.  An award winning strategist with over 18 years’ experience, she will continue to elevate the delivery of convergent communication solutions for Carat’s extensive portfolio of leading Chinese and global advertisers.

In an environment where the boundaries between by creative and media agencies are converging, Ellen’s collaborative approach is invaluable to helping solve clients’ business problems.

Prior to joining Carat, Ellen was the Group Managing Director of McCann Worldgroup Shanghai and led the development of group strategic architecture, playing a key role in creating a  culture of innovation and disruption across Greater China.

As one of the first generation of local planners in Mainland China, Hou has been recognised for setting new standards and was celebrated in 2015 by Advertising Age as one of their ‘Women to Watch’.

Helena is currently the CMO of FrieslandCampina China business group. Under her leadership FRISO infant formula brand grew fastest within the category consecutively for the past three years, to become the largest contributor of FRISO globally with a brand value of over 10Billion Euros, and in China market leading brand with no.1 positive word of mouth. Helena,  a Digital pioneer leading FRISO to successively embark on Digital Commerce, establish first ever partnerships in IFT category with Alibaba and Tencent Ecosystems.

Helena a seasoned marketing executive with a proven record of launching, developing and growing market leading brands in baby and child care – including Huggies diapers in China.  Her strength lies in future proofing business, with digitally centered and holistic approach to market.

Hilary Kerner is the Vice President of Marketing for IBM.  In this role, she leads global marketing for IBM’s Watson technology, the AI platform that is dramatically changing the way people use AI and the role it plays within the enterprise. IBM has invested over $1B in Watson, moving the technology from a quiz show phenomenon on Jeopardy! into a portfolio of solutions delivered to enterprise clients and offered via an open platform to the developer and start-up communities. Hilary also has responsibility for the development and stewardship of the Watson brand. She lives in Boston with her husband and sons.

Dr. Mingqiang Xu is presently the CTO of the Microsoft One Commercial Partner organization, being responsible for the partners’solution building/planning.  His team is focusing on providing architectural support for solutions in areas of modern workplace, data and AI, business applications and cloud infrastructure and applications.

In the year of 2016 and 2017, Dr. Xu Mingqiang was the CTO, Microsoft GCR. He is responsible for the business vision and strategy development and his team is focusing on driving the digital transformation for companies of all sizes in the Greater China Region.

In the year of 2015 and 2016, Dr. Xu was the General Manager of Microsoft Azure Group, Microsoft China, who oversaw Microsoft Azure business in China. At that time he worked with his team to provide solutions for local and multinational enterprises to transform towards the Internet, and accumulated rich experiences in big data, Internet, cloud computing, artificial intelligence and mobile Internet application.

Dr. Xu Mingqiang joined Microsoft High-Performance Computing (HPC) team in the US at its inception in 2004 and program-managed a global team spanning Redmond and Shanghai to accomplish the development of Windows Compute Cluster 2003 and Window HPC Server 2008.  In 2008, Dr. Xu Mingqiang returned to Shanghai and acted as Principal Architect, to lead China HPC team in building deep expertise around parallel computing runtime system, programming pattern, design and development of management and user portal.

Before joining Microsoft, Dr. Xu Mingqiang served as Principal Architect of Platform Computing, the leading cluster computing software vendor, between 1996 and 2004.  From 1993 and 1995, Dr. Mingqiang Xu was concentrate on parallel language compilation and support system research, and pursued his post doctorate studies at the Argonne National Laboratory.

Dr. Mingqiang Xu holds a PhD degree of Computer Science from University of Exeter, United Kingdom. In addition, he used to act as Research Assistant in University of Manchester.

Vivienne Li is the Director of Tencent News Marketing Centre, managing marketing digitalization strategies of the whole department. Tencent has been committed to the practices of Native Advertising (Yuan Sheng) for a long time, which enables brand information as part of the audience’s lives, and empowers marketing impacts.

Tencent Brand Story Studio is based on Tencent news platform, which generates professional contents, creative production, new media technology and brand insight and other comprehensive ability for customized Native Advertising contents and delivery strategies. It takes advantages of the Tencent ecosystems to deeply integrate brand spirits and the original content, analyzing the four dimensions of brands, media ecology, innovative forms and technology.

David Wang oversees many key areas of NBA China’s business, including Global Partnerships, Media Sales, Merchandise Licensing, E-Commerce and Interactive Gaming. An expert in sports marketing and licensing in the China market, David has nearly 15 years of experience developing and managing sports brands. Prior to working at the NBA, Mr. Wang held a key management roles at the Beijing Organizing Committee for the Games of the XXIX Olympiad (“BOCOG”). Additionally, Mr. Wang has been a special consultant for the organizing committees of the 2010 World Expo in Shanghai and the 2011 Summer Universiade in Shenzhen.

Helen Luan, joined Tencent in 2008, now serves as the Vice President of Tencent Online Media Group (OMG). Since starting her career in 1999 with Sina, Helen has nearly 18 years of hands-on experience in the Internet media marketing sector. She has acquired a thorough understanding of the Internet and digital marketing and is recognized as a marketing expert.

Tencent, one of the largest and most used provider of integrated internet services in China, uses technology to enrich the lives of internet users. Tencent OMG offers key services such as Tencent Video, Tencent News, Tiantian Kuaibao and Tencent Sports, creating one of largest, trusted media platform portfolio globally. It serves different users by meeting their diverse, daily needs.

Under Helen’s leadership, Tencent OMG has achieved rapid growth in advertising sales and considerable increase in market share year after year, playing a pivotal role in driving the development of Tencent’s advertising business.

He has served as the creative director of several well-known marketing organizations, and provided creative communication services for Coca-Cola, Microsoft, Intel and other Fortune 500 brands. He planned and participated in explosive marketing campaigns such as “escape from BSG (Beijing, Shanghai, Guangzhou)” and “Book-dropping Battle”. He has extensive experience in event marketing and social media.

Fan Zhang ,the general manager of Marketing Department in the Credit Card Center of the China Citic Bank, is now fully in charge of formulating Marketing strategy，Customer Loyalty plan，Customer life cycle，Brand management，All-customer operation and formulating Marketing activities.

Fan Zhang has more than 10-year dedicated working experience in the credit card center, with rich cross-function management experience. Before serving as general manager of Marketing department, he worked in Operation Department, Product Department and Marketing Department, so he was familiar with the whole process of credit card.

Adhering to the pursuit of marketing innovation, opening up and cooperation, and the purpose of providing cardholders “Living beyond Your Imagination”, he has led the function to build up
cooperation business system over 100 brands across mainland China and overseas market such as Hongkong, Taiwan and Southeast Asia. Under his leadership, The Credit Card Center successfully launched co-brand cards with Carrefour, IHG, Dazhongdianping etc. prior to the competitors.

SUMMARY

Aileen Ku has with over 18 years of digital and advertising experience focused on ad technology.  She has been working on China entry strategy and China operation set up for various key industry players.

EXPERIENCE

2017-NOW & General Manager, MarchD

2014-NOW  Chief Analyst, RTBChina

Head of Sales, Greater China, Rovio, Head of Sales, Greater China, InMobi, Regional Head of Mindshare Interaction

EDUCATION

SYRACUSE UNIVERSITY MASTER OF ADVERTISING

FU JEN CATHOLIC UNIVERSITY BACHELOR OF INTERNATIONAL BUSINESS

Joined in 2009, Mr. LI Feng, as Senior Vice President and Co-President of the Company, is in full responsibility for the sales of products and solutions of the Company. GRIDSUM is a cloud computing-based large data business intelligence solutions provider. With independent innovation technology, products and whole-process digital marketing solutions, teams of the Company under the lead of Mr. LI Feng have provided services for hundreds of famous enterprises both at home and abroad, such as Volkswagen, Chrysler, PICC, Jingdong, Nike and Coke, and helped them have their data capitalized and achieve the transformation of digital marketing from the Cost Center to the Profit Center. At the end of September 2016, GRIDSUM became the first big data company listed in NASDAQ.

Mr. Li Feng acted as general manager of South China Branch of Baidu and big account general manager of Baidu in 2004-2009, specializing in planning and sales of advertising products and solutions, and customer services. Under his lead, the team has worked with a number of global well-known brands to create a series of classic cases, and achieved a compound growth rate of sales performance by 200%. He led the sales team to work with other start-up teams of the Company to participate in and witness the historical moment of Baidu’s listing in Nasdaq.

He served as sales director of Silicon Valley Power and Beijing chief representative of Powerlong before he joined Baidu.

Mr. LI Feng has the degree of EMBA from CEIBS (China Europe International Business School) and the degree of MBA from UIBE (University of International Business and Economics).

He has worked in advertising industry for nearly ten years. In earlier days he serviced in liberation newspaper media group and was responsible for design, editing and sales management. He joined in Gridsum in 2011, and ever serviced as sales manager, East China data analysis director, and national solution consulting director. Now he is responsible for data analysis and product monitoring business in national solution business division.

During the five years in Gridsum, he has serviced many top clients in commercial field such as Nike, Shanghai Volkswagen, Michelin, L’Oreal etc. At the same time he participates in clients’ proposal and workshop, for instance, Shanghai Volkswagen, Coca Cola, Michelin, and Sands Hotel etc. The involved services include research integrated marketing, data monitoring and analysis business, as well as any other Gridsum product lines.

Mr. Joseph Wang joined TravelDaily.cn as the Chief Commercial Officer in Sept, 2014. Prior to that, he was the Senior Director of Hotel Business Unit Qunar.com from 2009, focusing on Hotel Direct Sales. He used to work for China Mobile 12580 as the Director of Hotel Business, focusing on hotel supplier partnership management and customer service. From 1999 to 2007, Mr. Joseph Wang worked at eLong.com, in charge of hotel market management. Mr. Joseph Wang was invited by several universities as visiting professor and tutor, also invited by Chinese Tourism Hotel Association, China Meetings Industry Alliance and several other industry organizations as VIP speaker.

John Liu has served as Gridsum’s chief technology officer since December 2014. Prior to joining us, Mr. Liu was an engineer, research manager and R&D director of Microsoft Corporation, a software company, from 1998 to December 2014, and an engineer at Hewlett-Packard Company, a computer company, from 1994 to 1998. Mr. Liu served as a researcher at University of Paderborn from 1989 to 1990. Mr. Liu holds a bachelor’s degree in computer science from Tsinghua University and a master’s degree in computer science from University of Pittsburgh.

Xie Xinyu Served as the Baidu Customer Service Department of the service consultant, marketing consultant, Joined ’s East China branch management team in 2011, Lead the East China team for five consecutive years to achieve rapid growth in turnover and profits, and with the L’OREAL group, Chrysler, Volkswagen, IKEA reached a long-term cooperation and many other international brands, the project gains a number of responsible marketing awards. From 2017 onwards, as GRIDSUM ‘s General Manager,National Media Division. In the field of search marketing, brand marketing has a wealth of experience in the field of digital construction, the recent focus of research on mobile marketing information flow advertising analysis and KOL value evaluation system.

In over 20 years in marketing and communications, across a range of roles, Siew Ping has always been seen, first and foremost, as a trusteed business advisor to strategic marketers.

Her experience is extensive, diverse and international, having worked originally in several South-East Asian countries and then for more than 15 years in China.

SiewPing’s business mantra is attributable ROI, and as an advocate of the power of the last mile in the consumer journey, she is now focused on combining data and insight to create powerful real world solutions in retail as CEO Asia and Global Media Director for TCC Global.

As CEO, International, of ONE Championship TM (ONE), it is no surprise that Victor Cui is regularly featured in global publications as one of the most influential figures in the world of martial arts. You only have to see his professional background to understand why his career trajectory has created a brand new paradigm for sports and martial arts in Asia.

Prior to launching ONE Championship, Cui spent six years with the Event Management Group for Asia’s number one sports broadcaster – ESPN Star Sports (ESS). There, he successfully headed event business development across Asia, and project-led some of the biggest sporting properties and television event partnerships in the region.

Before he joined ESS, he was the Director of Communications for the PGA Tour – Golf Canada, and also served as the Managing Editor for Canada’s number one golf publication during that same period.

These roles allowed him to accumulate decades of world-class experience in the areas of international sports and marketing communications. Throughout his career, Cui has played an invaluable part in the likes of the Commonwealth Games, the World Championships, the Sydney Olympics, the PGA Tour Bell Canadian Open Championship, the LPGA Tour BMO Women’s Open, the X Games Asia, the World Series of Pool, and World Futsal. He also personally created and led a series of 12 Martial Combat events.

Mr. Allen Jiang is currently the brand general manager of Mengniu Dairy Group, leading marketing functions including brand management and communication, strategic cooperation, consumer insights and research, experiential and digital marketing innovation. Prior to joining Mengniu, Mr. Jiang held senior positions at Procter and Gamble, and Beibei.com with over ten years of FMCG and internet industry marketing and brand management experience. He led many well-known innovative marketing campaigns and drove rapid business growth with his wealth of experience in new brand incubation and mature brand marketing.

Brian Ding joined Tencent in 2007. Under his leadership, his team has carried out a number of successful commercialization programs and developed benchmark campaigns which were based on mega sports events, such as 2008 Beijing Olympics, 2010 FIFA World Cup in South Africa, 2012 London Olympics, 2014 FIFA World Cup in Brazil, 2016 Rio Olympics and the NBA, among others.

In his more than a decade of dedication in the field of sports marketing, he has served 500 plus domestic and international advertisers. Based on his years of expertise, he has invented the “USE” Triplet, a sports marketing methodology which addresses User, Scene and Efficiency helps advertisers maximize both marketing and business gains by delivering the right message to the right audience at the right time and under the right scenes.

In recognition of his pioneering practices and outstanding achievements in media and marketing sector, he has been appointed as a member expert by China Advertising Association and China Digital Marketing and Service Industry Association.

Johnny (Jiezheng) Lu, is currently the head of big data analytical consulting team in Nielsen China. He provides business intelligence to 500 fortune companies and local giants by connecting data at all dimensions and unleashing the power of advanced analytics on them. It provides valuable suggestions to high level management team at clients with their decisions on company strategy, product development, operation efficiency, marketing efficiency and others. Johnny Lu has more than 10 years of experience over data integration and mathematical algorithm application in real businesses. Recently, he developed Multi-Touch Attribution (MTA) modeling which solves the problem that has troubled marketers for years, that is how to quantify the performance of each and single media touch point on consumer path to purchase, when multiple of them have interacted influence on the consumer’s decision to buy.

Prior to joining Nielsen China, Johnny Lu worked in Nielsen Chicago office focusing on developing customized models to measure the effectiveness of pricing, promotion, marketing campaigns and all other sales drivers for clients across a wide spectrum of categories to enhance the decision –making capabilities of clients.

Johnny Lu graduated from Fudan University with B.S. in Electronic Engineering, and he also holds master degree in Statistics and Operation Research from University of North Carolina at Chapel Hill.

Anna Chitty is a globally recognized senior media practitioner who has worked across multiple markets and countries. With more than 20 years of experience, Anna joined the Omnicom Media Group (OMG) family in 2006, where she helped land blue-chip clients including Pepsi Foods and Beverages, Dongfeng Citroen & Peugeot, Intel, Danone, and Unilever, the largest media pitch ever in China at the time.

Anna’s leadership reflects on how she fosters talent, grows teams and manages projects, nurturing an agency of forward thinking individuals that together, support the business development of PHD China’s Shanghai and Beijing offices. Recognized by local and international award shows, she was named Greater China’s Media Planner/Buyer of the Year, a Top 18 Media Professional in 2010 and one of the 20 Women to Watch in Asia Pacific Marketing in 2014 by Campaign Magazine. She was also a judge at Cannes Lions 2015, Festival of Media Asia 2016, and is a long term international judge at the Beacon Awards in New Zealand, supporting effective media solutions and creativity in her home town.

Dr. LU Heng is Senior Business Consulting Director at the Miaozhen Systems, a leading marketing data technology company in China. Previously, he worked at the Nielsen Company Hong Kong. He holds a Ph.D. in Media and Communication from the City University of Hong Kong. 

He has rich experiences in media and marketing from both industrial and academic perspective. He has expertise in audience measurement, media insights and marketing optimization. 

Mr. Q Chen has been served as Xiaomi MIUI east China sales general manager since January 2016, responsible for the advertising business in east China region.

Mr. Chen has fifteen years of experience in internet and marketing field. He has worked in China.com, China InterActive Corp and Renren.com. Mr. Chen has led many successful marketing cases, such as “Let’s Meet Up” for McDonald’s, “Line Up” for Uniqlo and “Happy Farm” for Lay’s. Mr. Chen and his team won the best marketing “Dream Team” Award on China international Advertising Festival. Mr. Chen graduated from Institute for China Business, HKU SPACE.

Jin Zhao, the CTO of Limei technology. Now he is responsible for R&D team management, with more than 13 years experience of product design and technology research and development . Before coming to Limei, he worked as CTO of Alibaba’s Mango Mobile, the largest mobile advertising platform in China; and he is responsible to enhance the value of advertising traffic with data mining and advertising algorithm optimization; he once served as TalkingData VP, responsible to apply the big data technology to the banking, securities, insurance industry and so on. He was product director of IPINYOU and created the first real-time bidding advertising platform “New You Chi”, which could support more than 10 billion times of daily traffic.

Alex, the president of Limei technology. He has achieved the master degree of the Aston University in England and now is responsible for the daily operation and management of Limei technology, with more than 10 years experience of precision marketing and team building and management. Before that, he served as vice president of marketing at technology, and led the team and made great achievements that more than 95% of the brand advertisers give their first orders to Limei and renewal rate arrived at 88.71%. Before coming to Limei, he was vice president of business cooperation in a a large Chinese RTB company responsible for Internet sales and management and customer director of a large Chinese Internet marketing company，there he had many years of Internet marketing practice and 4A, brand customer experience.